Livestream Advertising Benchmarks: Real Campaign Results
Across GingerLive's published campaigns, in-stream livestream ads have delivered view-through rates of roughly 99–100%, click-through rates that beat industry averages, and reach at scale across a network of 1,000+ streamers. These are reference points from real, third-party-measured GingerLive campaigns — not modeled industry averages — so read them as what unskippable, adblock-safe, moment-timed formats have actually achieved, and expect variation by brand, format and market.
Network-level benchmarks
These are the standing figures for the GingerLive network — the scale and quality context every campaign runs within.
| Metric | GingerLive network |
|---|---|
| Streamer network | 1,000+ streamers |
| Unique reach per year | 30M+ |
| Hours of livestream watched monthly | 58M |
| Ad view-through rate (VTR) | ~99% |
| Video completion rate | ~100% |
| Click-through rate vs industry average | +125% |
| Campaigns delivered (2025) | 60+ |
| Streams with ads placed | 13,000+ |
Real campaign results
Headline numbers from published GingerLive case studies. Each links to the full write-up.
| Campaign | Approach | Scale | Headline result |
|---|---|---|---|
| TurkNet | Gen-Z livestream campaign | ~1.8M impressions | 99% VTR, 2,606 conversions, CTR grew 0.4% → 1.1% |
| Unilever Axe (Streamsense) | Real-time AI moment-triggered ads | 98 streamers, 2,184 streams monitored | 925,952 impressions, 0.6% CTR |
| Golf Roko (Spring 2025) | Native overlays on Twitch & Kick | Twitch + Kick | 100% VTR, full ad-block immunity |
| Little Caesars | Announcement format across live streams | Multi-stream | Announcement-format activation |
Full case studies: TurkNet, Unilever Axe, Golf Roko, Little Caesars.
How to read these numbers
View-through rate (VTR) near 99–100% reflects the core property of in-stream formats: because the ad is part of the live video, it can't be skipped or ad-blocked, so nearly everyone served the impression sees it through. That is structurally higher than skippable pre-roll or programmatic video.
Click-through rate (CTR) varies by format and creative, but GingerLive campaigns have reported CTRs above industry norms — and, as in the TurkNet campaign, CTR can climb over a campaign as targeting and creative are optimized. Treat a single number as a starting point, not a guarantee.
Reach and scale figures describe the network you're buying into, not any one campaign; your delivered reach depends on budget, format and targeting. For how those translate into cost, see how much livestream advertising costs.
Methodology and attribution
These benchmarks are GingerLive's own campaign results, published in the case studies linked above, plus the network's standing reach figures. They are not aggregated industry averages, and they are not modeled.
Where a campaign was independently verified, measurement used third-party tools such as IAS and DoubleVerify (GingerLive is also DoubleClick, Adform and Gemius compatible and listed on the IAB Known Agents List). Results vary by brand, creative, format, platform and market — use these as directional reference points, and ask us for benchmarks specific to your category.